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Tattoovertising

Ethics and Morals in Advertising?

I’m currently reading Good: An Introduction to Ethics in Graphic Design Lucienne Roberts when I decided to take a break and picked up Wired magazine and came across an article explaining various jargon words one of them was ‘Cranial Billboards’ they talked about the natural progression from skinvertising, tattoovertising and assvertising this got me intrigued so I did a little research and once I stopped laughing I was horrified at what lengths people would go to.

Tattoo advertising has been around for quite some time. It sure catches attention and create marketing buzz but whether it works or not is another story. Some regard this act as ‘immoral’ and ‘betrayal of your own body’. But to the ‘walking billboards’, it sure makes them some money and err… it’s kind of cool?

They who sell their body parts to tattoo a brand, pocket in hundreds to thousands of dollars depending on the size of the advertisement and the part of their body which they have the tattoo on; making forehead the biggest asset a ‘walking billboard’ could have. Also mind that if you’re a ‘virgin’ to tattooing, you get more.

You’ll be surprise how many small and big companies out there are embracing this form of advertisement. Well, no denies that there are out there some brand fanatics who put the logo on without getting a single cent. Check it out.

Nintendo
nintendo.jpg

 

C I Host – Rival, Globat.com runs the same body ads campaign, competing on the number of tattoos and popularity
c-i-host.jpg

Apple
apple_tattoo1.jpg

Google
free_advertising.jpg

Ikea
ikeatattoo.jpg

Globat.com
image001.jpg

GoldenPalace.com – This proud mama reported to pocket in $10K for this ads on her forehead
mn_forehead_sale_utsal5.jpg

Window Vista
vista_tatoo.jpg

Zune – This is reported as his second tattoo. And he doesn’t stop there. He’s got a third one coming.
zune-tattoo.jpg


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One Response

  1. raewelch says:

    this is insane. Great post, I didn’t even know tattoo advertising existed but it is a fascinating and inventive way to make a product standout and sell. Not that I would personally do it.

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