Frilly Lizards’ Thoughts

Icon

Inspiration & Feedback on Art & Design. Please participate, share your views on any works of art or design; the artists and designers work you admire that give you inspiration in which ever form or discipline. Thanks you for taking time to read this. I’m interested to hear everyone’s opinion please share yours.

Peter Saville

We are currently undertaking a brief to present data collected and subsequently collated from Wrexham Market, this data/information needs to be presented  visually. I found this post on Creative Reviews blog of Peter Saville’s commercial direction to present data:

Currently airing on British TV is a rather unusual road safety spot from M&C Saatchi for Transport for London. Optical Illusions was co-directed by graphic designer Peter Saville. The commercial was actually made over a year ago, at which time we spoke to Saville about his involvement.

Saville has a consultancy arrangement with M&C. “I’ve known [M&C exec creative director Graham Fink] for about 25 years and he’s always been very interested in the relationship between advertising and graphic design and so nurtured the relationship between he and I,” Saville told us.

As part of the arrangement, Saville comes into the agency to review current work. “I’ve been trying to move away from the commercial sector, not get deeper into it, but I’m always happy to give my opinion on these things. I’m not obliged to be positive, I can be very critical. Their TFL work is something I never have any hesitation in wanting to comment on, as it’s not selling anything! It’s public sector work, it’s important that it’s done well. I do admire M&C’s work for TFL I think it’s been very cool.”

“This one,” he explained, “came up because it was entirely an animation, entirely a graphic proposal, so Graham asked if I would work on it.”

The ad was co-directed with Marcus Werner-Hed: “In the last stage of my having a studio, Marcus was my protégée – he came to work with me as an assistant but he was a star. I was the ‘aesthetics’ director of the ad – it seemed to me immediately that the way for this to work most effectively was to take you somewhere else. This was the learning zone, the Open University, invading your television at prime time. It would retain the sober, academic learning-by-screen approach.”

“It’s familiar but unexpected – I hope that might be quite effective.”

The ad was art directed by Mark Goodwin at M&C with Graham Fink.

Advertisements

Filed under: Infographics, Peter Saville, Things I'm Loving at the Moment, Wrexham Market Brief

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

RSS Creative Review

  • An error has occurred; the feed is probably down. Try again later.

RSS V&A

  • An error has occurred; the feed is probably down. Try again later.

RSS This Hearts on Fire

  • An error has occurred; the feed is probably down. Try again later.

RSS TypeNeu

  • An error has occurred; the feed is probably down. Try again later.

RSS Cool Hunting Design

  • An error has occurred; the feed is probably down. Try again later.
%d bloggers like this: